Dynamic creative and personalisation startup underlines the importance of creative in latest leadership hire, Sam Crowther, former Creative Director at Bauer Media.
June 22, 2016, London, UK. A Million Ads (www.amillionads.com), is excited to announce and welcome Sam Crowther as the Company’s Head of Creative Development. Sam will take the creative lead and will support the senior team on the mission to revolutionise digital advertising communication.
Sam comes with a wealth of experience within the digital audio industry and is a thought leader on the “Power of Sound”. He was previously at Bauer Media, where he first served as Head of Creative and then Creative Director (Commercial Audio). He is also former Head of Creative Development at Global Radio.
“A Million Ads is the technological, evolutionary next step for audio advertising – radio, streaming, video… whatever, wherever to whoever!” said Sam. “It’s such an exciting time to be joining the team taking the story to market. I want to inspire creative that talks to people like they’re one in a million, not one of a million. That’s so much more human….don’t you think?”
Sam will develop the company’s data-driven personalised communication playbook, in a function at the intersection of technology and creativity, and to lead the creative idea as well as the A Million Ads platform development. He will play a key role in the company’s goal to create a better, more intimate and personalised connection between brands and consumers.
“With Sam joining the team we are clearly signalling how important creative is to our business. He is the master at evangelising about the power of sound, and personalisation is the next chapter of his thesis” states Steve Dunlop, Founder and CEO of A Million Ads, “Delivering data-driven creative for audio is much more than a technology solution: having Sam on board will enable us to create the most engaging, relevant and brilliant campaigns for our clients.”.
About A Million Ads
A Million Ads delivers dynamic creative and personalisation for digital audio. We are the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. We make this possible by combining technology with innovation in the creative process to deliver relevant and personalised digital audio ads on-the-fly.
Photos/Multimedia Gallery Available: in the picture, Sam Crowther
Other media: Sam Crowther presenting at AdWeek Europe 2016, in April (link)
A Million Ads