Ascension Ventures is pleased to announce its investment, from the ASCEND SEIS Fund III, into technology and creative start-up A Million Ads, an innovative digital platform that delivers personalised audio adverts.
Other backers in this round include The Sandpit and multiple angel investors. In addition to its investment, The Sandpit, a business builder for startups focused on B2B marketing technology, will provide hands-on sales and marketing, strategic and operational support.
A Million Ads delivers dynamic creative and personalisation for digital audio. Think of the ads that you hear on Spotify, Pandora or internet radio being personalised with your name, current location, weather etc… A Million Ads integrates with the music streaming, internet radio and podcast platforms to combine all of the data points known about the user, their environment and the advertiser’s campaign to influence the message they hear, delivering relevant and personalised ads on-the-fly. The effectiveness and engagement of the adverts increases significantly: a recent 2,000 participant survey of UK audio listeners demonstrated a 52% uplift in recall and a 49% uplift in engagement, in comparison to regular, non-personalised campaigns.
Steve Dunlop, founder and CEO of A Million Ads commented:
“Personalisation is an inevitable evolution for audio advertising and at A Million Ads we have built a robust, scalable, industry standard platform that is ready to be implemented on a global scale with some of the most recognised music and audio services, and are ready to power that with some of the best creative out there.
My 15 year’s experience is a mix of engineering, creative and strategy and A Million Ads is the coming together of many of these aspects: engineering at Cambridge University, a radio producer making adverts and jingles, a strategy consultant for the BBC, Intel and Vodafone and, most recently, Head of Strategy at Global, the UK’s largest Commercial radio operator. I’m passionate about Audio and believe that the values and sensibilities of one-to-one communication, when applied to the scale and efficiency of digital advertising, will significantly improve its effectiveness and impact with users.” He added, “I am delighted to be working alongside Ascension. Their strategic input and business development expertise is a massive plus.”
Ascension Ventures CEO Jean de Fougerolles added:
“When I first met Steve, I was excited by the product he had built and the traction he had achieved with some of the biggest players in this space. I believe we are very close to a world where personalisation in advertising is the norm. Steve has a very credible track record in the advertising and creative space and I am excited to see how big A Million Ads can become.”
Ascension Ventures will be announcing further investments from the ASCEND SEIS Fund III over the coming weeks.
About Ascension Ventures
The Ascension Ventures team has deep knowledge of the digital media and tech sectors having worked at a senior level in these industries. The team is embedded in the London early-stage market, having established strong relationships with the tech hubs (Wayra, Microsoft, Entrepreneur First, Founders Factory, Mass Challenge, Accelerator Academy, eSpark, Google, etc.). Their strong industry knowledge and contacts help to attract the most compelling early-stage digital media companies and the best entrepreneurs looking for more than just money from their investors.
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About A Million Ads
A Million Ads delivers personalised audio creative on-the-fly and at scale, driving higher brand engagement and greater media effectiveness. We are the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. We make this possible by combining technology with innovation in the creative process to deliver relevant and personalised digital audio ads in real time.
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