It’s the time of year where every news outlet is either reviewing the year just gone or predicting the year ahead. So, for a bit of light reading, we thought we’d review the reviews - how meta.
First, here’s Adweek’s view of five trends that are sweeping audio that you’ll want to listen to:
The targeting capabilities of digital audio are very attractive to advertisers … [who] also view the ability to use dynamic creative, like changing parts of the message based on a listener’s location or other contextual data, to be a benefit.
Next, AdExchanger reviews 2018 as the year the podcasts and programmatic audio took off:
… programmatic digital audio became easier to buy on the open exchange across mainstream DSPs , while dynamic audio creative emerged as more accessible capability.
Digiday provides a succinct and compelling podcast edition to wrap up the best of their 2018 interviews and, along with sponsor Xaxis, gives audio a big prop.
Here, ExchangeWire asks four industry heavyweights what they believe is coming round the corner in 2019:
This shift can be put down to three key trends: overall increase in consumers spending time with audio, which is being driven by the adoption of connected devices; growth of voice activation and exciting new content with streaming and podcasts; and ad tech innovation, with all major SSP and DSP platforms facilitating audio, and new technologies providing the ability to deliver personalisation through data with dynamic creative insertion.
And finally, RAIN News has a range of 2018 retrospectives, but our favourite is the wrap up of the data and research that includes all of the year’s research highlights including the IAB, Infinite Dial and many more.
We hope the excitement and these bullish prediction for digital audio come true. Wishing you all the best for 2019.