A Million Ads marks next stage of growth with new hires and the opening of New York office

  • Founder and CEO, Steve Dunlop, moves to New York to head up US operations

  • Niki Stoker joins A Million Ads as COO for UK and Europe

  • Brian Sherman appointed as US Sales Director

London, 19 March 2019: A Million Ads has announced the next stage of their global expansion with the opening of a New York office and several new hires across the international team.

After a successful 2018, raising £2.3m investment, winning the Campaign Marketing New Thinking Awards and working with clients such as Virgin Atlantic, Deliveroo and Toyota, A Million Ads has taken the next step in their global expansion, opening their US office in New York. This move sees Founder and CEO, Steve Dunlop, relocate to the States to head up the US operations, and welcomes Niki Stoker as COO for UK and European operations in the London HQ.

Niki joins the team after several years running brand agency Rabbit and Hare, and brings a wealth of experience from previous roles in AdTech companies. Niki said “I’m delighted to be on board as COO of A Million Ads. From meeting Steve, to the rest of the team, I know I have made a very smart decision: their energy is palpable, and the technology is incredibly sophisticated.” Niki has  20 years’ experience in Digital Advertising, Ad tech specifically, holding positions at some of the top names in creative Ad Tech including Tangozebra, Double Click, Google, Flashtalking and Scoota.

To support the opening of the New York office, CEO Steve Dunlop has appointed Brian Sherman as US Sales Director. Brian joins the team after several years working in the digital audio industry. He commented “As soon as I heard what the A Million Ads team was doing, I knew I wanted to join and help bring this amazing creative innovation to the US.  We are disrupting the way brands think about audio advertising and I'm excited to build out the team in the US that will bring this creative technology platform to clients across the industry.” Brian’s experience includes 12 years in the Digital Advertising sector, working at innovative companies like CBS Interactive, Live Nation, and SoundCloud.

CEO, Steve Dunlop, commented “I'm thrilled to continue our hyper growth by adding Niki and Brian to our team. Brian is our first hire in the US and cements our position here, bringing real fire-power and a solid background within music and entertainment advertising to the role. In the UK, Niki as COO will lead the sales and creative operation, driving our continued growth and market position with her vast Ad Tech industry experience. I'm delighted that we've been able to attract such talent to A Million Ads.”

Dynamic audio in 2019


It’s the time of year where every news outlet is either reviewing the year just gone or predicting the year ahead. So, for a bit of light reading, we thought we’d review the reviews - how meta.

First, here’s Adweek’s view of five trends that are sweeping audio that you’ll want to listen to:

The targeting capabilities of digital audio are very attractive to advertisers … [who] also view the ability to use dynamic creative, like changing parts of the message based on a listener’s location or other contextual data, to be a benefit.

Next, AdExchanger reviews 2018 as the year the podcasts and programmatic audio took off:

… programmatic digital audio became easier to buy on the open exchange across mainstream DSPs , while dynamic audio creative emerged as  more accessible capability.

Digiday provides a succinct and compelling podcast edition to wrap up the best of their 2018 interviews and, along with sponsor Xaxis, gives audio a big prop.

Here, ExchangeWire asks four industry heavyweights what they believe is coming round the corner in 2019:

This shift can be put down to three key trends: overall increase in consumers spending time with audio, which is being driven by the adoption of connected devices; growth of voice activation and exciting new content with streaming and podcasts; and ad tech innovation, with all major SSP and DSP platforms facilitating audio, and new technologies providing the ability to deliver personalisation through data with dynamic creative insertion.

And finally, RAIN News has a range of 2018 retrospectives, but our favourite is the wrap up of the data and research that includes all of the year’s research highlights including the IAB, Infinite Dial and many more.

We hope the excitement and these bullish prediction for digital audio come true. Wishing you all the best for 2019.