News

A Million Ads marks next stage of growth with new hires and the opening of New York office

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  • Founder and CEO, Steve Dunlop, moves to New York to head up US operations

  • Niki Stoker joins A Million Ads as COO for UK and Europe

  • Brian Sherman appointed as US Sales Director

London, 19 March 2019: A Million Ads has announced the next stage of their global expansion with the opening of a New York office and several new hires across the international team.

After a successful 2018, raising £2.3m investment, winning the Campaign Marketing New Thinking Awards and working with clients such as Virgin Atlantic, Deliveroo and Toyota, A Million Ads has taken the next step in their global expansion, opening their US office in New York. This move sees Founder and CEO, Steve Dunlop, relocate to the States to head up the US operations, and welcomes Niki Stoker as COO for UK and European operations in the London HQ.

Niki joins the team after several years running brand agency Rabbit and Hare, and brings a wealth of experience from previous roles in AdTech companies. Niki said “I’m delighted to be on board as COO of A Million Ads. From meeting Steve, to the rest of the team, I know I have made a very smart decision: their energy is palpable, and the technology is incredibly sophisticated.” Niki has  20 years’ experience in Digital Advertising, Ad tech specifically, holding positions at some of the top names in creative Ad Tech including Tangozebra, Double Click, Google, Flashtalking and Scoota.

To support the opening of the New York office, CEO Steve Dunlop has appointed Brian Sherman as US Sales Director. Brian joins the team after several years working in the digital audio industry. He commented “As soon as I heard what the A Million Ads team was doing, I knew I wanted to join and help bring this amazing creative innovation to the US.  We are disrupting the way brands think about audio advertising and I'm excited to build out the team in the US that will bring this creative technology platform to clients across the industry.” Brian’s experience includes 12 years in the Digital Advertising sector, working at innovative companies like CBS Interactive, Live Nation, and SoundCloud.

CEO, Steve Dunlop, commented “I'm thrilled to continue our hyper growth by adding Niki and Brian to our team. Brian is our first hire in the US and cements our position here, bringing real fire-power and a solid background within music and entertainment advertising to the role. In the UK, Niki as COO will lead the sales and creative operation, driving our continued growth and market position with her vast Ad Tech industry experience. I'm delighted that we've been able to attract such talent to A Million Ads.”

Dynamic audio in 2019

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It’s the time of year where every news outlet is either reviewing the year just gone or predicting the year ahead. So, for a bit of light reading, we thought we’d review the reviews - how meta.

First, here’s Adweek’s view of five trends that are sweeping audio that you’ll want to listen to:

The targeting capabilities of digital audio are very attractive to advertisers … [who] also view the ability to use dynamic creative, like changing parts of the message based on a listener’s location or other contextual data, to be a benefit.

Next, AdExchanger reviews 2018 as the year the podcasts and programmatic audio took off:

… programmatic digital audio became easier to buy on the open exchange across mainstream DSPs , while dynamic audio creative emerged as  more accessible capability.

Digiday provides a succinct and compelling podcast edition to wrap up the best of their 2018 interviews and, along with sponsor Xaxis, gives audio a big prop.

Here, ExchangeWire asks four industry heavyweights what they believe is coming round the corner in 2019:

This shift can be put down to three key trends: overall increase in consumers spending time with audio, which is being driven by the adoption of connected devices; growth of voice activation and exciting new content with streaming and podcasts; and ad tech innovation, with all major SSP and DSP platforms facilitating audio, and new technologies providing the ability to deliver personalisation through data with dynamic creative insertion.

And finally, RAIN News has a range of 2018 retrospectives, but our favourite is the wrap up of the data and research that includes all of the year’s research highlights including the IAB, Infinite Dial and many more.

We hope the excitement and these bullish prediction for digital audio come true. Wishing you all the best for 2019.

Adobe Aims for Dynamically Personalised Audio Ads with New Partnership

Press release taken from Adobe’s blog.

Adobe Advertising Cloud partners with data-driven audio marketing leader, A Million Ads, to help brands tap into the growing power of digital audio.

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Despite the massive growth of digital audio, with advertising revenue in the space reaching $1.6 billion in 2017, advertisers continue to struggle to make an impact with new targeting techniques. To help brands navigate these important, underutilised channels, Adobe Advertising Cloud, part of Adobe Experience Cloud, is partnering with A Million Ads, a global leader in data-driven audio marketing.

Brands understand the importance of emotional connections and know that in a busy, noisy world, it’s best to communicate with consumers in a personal way without being intrusive. Adding higher-level capabilities like dynamic creative and real-time user data can help marketers create and deliver context-aware, targeted audio ads that have greater standout, higher recall and better engagement — vital requirements when trying to reach people who no longer listen to the radio and instead focus time across a multitude of streaming audio platforms.

To ensure marketers have all of the right tools, Adobe Advertising Cloud and A Million Ads, are partnering to expand the ways advertisers target and capture the attention of key audiences with personalised, data-driven audio ads. Through A Million Ads’ sophisticated technology, advertisers have insights into a user’s location, time, weather and device. With access to this data, advertisers can combine their targeted messages and determine the best sequence of hearing an ad.

“Data-driven audio marketing has delivered significant impact for us, specifically with student markets,” said Jake Taylor, Digital Marketing Manager of furniture solution provider, CORT. The ability to hyper-personalise messaging and target audio ads to key listeners has already driven fantastic results for us. That’s why we are extremely excited about the partnership between Adobe Advertising Cloud and A Million Ads – as the expanded capabilities will help us both better target our valued audiences and stretch our campaign dollars.”

Steve Dunlop, Founder and CEO of A Million Ads said, “Audio is the hottest channel is advertising right now and  we provide the tools that advertisers need to reach consumers with more relevant and personalised content than ever before. Partnering with Adobe gives us the opportunity to ensure consumers across podcasts, online radio and music streaming platforms are being served with better quality, less invasive and more relevant advertising.”

“Customers have really resonated with the opportunity to expand dynamic creative efforts in audio marketing from the performance world to the branding world – in an effort to achieve branding KPIs,” said Justin Merickel,  Vice President of Adobe Advertising Cloud. ‘Audio, Video and branding efforts need just as much hyper-personification in this noisy world as Direct Response campaigns.

“Instead of showing the same ad across platforms and devices, advertisers need to actually create a story for their customers. Many marketers struggle to use the right technology to create truly creative, customised ads. We’re giving the right tools for brands to create strategy and be able to engage with people with the right content at any given moment and on any device.”

Adobe Ad Cloud customers can immediately start using the power of A Million Ads, more info found here.

About Adobe Advertising Cloud

Adobe Advertising Cloud is the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats. By focusing on brand safety, improving transparency and leveraging the full power of Adobe Creative Cloud and Adobe Experience Cloud, our platform enables advertisers to gain greater control of their global advertising spend and achieve their business objectives. The platform already manages roughly $3 billion in annualised ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Heineken, L’Oréal, MGM, Southwest Airlines and Wells Fargo.

About A Million Ads

A Million Ads personalises digital audio advertising. Think music streaming ads that know what city you are in, or radio ads on your smart speaker that know if it’s raining outside. Our ads are more context aware and relevant to the listener, and so perform a lot better. We have delivered over 180 campaigns across Europe for brands including Sky, BMW, British Airways, Deliveroo, Carphone Warehouse, Virgin Atlantic and Nissan, are working with five out of the six major advertising agencies and have partnerships with all the major music streaming, internet radio and podcasting services around the world.

We exist to make ads that you love. We do that by combining creativity in the production process with a tech platform that, powered by data, delivers the best ad at the right time for each user.

Today we deploy our personalisation engine across digital audio and we are now extending that capability across many other channels, starting with video.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Pandora Partners with A Million Ads to Become First Publisher to Deliver Dynamic Creative Audio Advertising

23 February 2017

Imagine a world where the advertisements you hear speak to you like a trusted friend. They get you. Your likes. Your perspective. And understand how to add value to your everyday life.

We’ve worked hard to make this level of personalisation a reality for your music listening experience on Pandora. We already know how important it is to deliver the right message, to the right person, at the right moment–so we are beyond thrilled to announce that we are entering an exclusive partnership with UK-based company, A Million Ads, to enable our advertising partners to do this at even greater scale and efficiency.  

Together Pandora and A Million Ads are working to establish a new standard for data-driven creative in audio advertising. Not only will this partnership allow brands to further personalise their creative on Pandora, but they will also be able to look at performance across many more variants.

By applying dynamic creative technology to the world of audio, select Pandora advertisers will soon be able to test these enhanced features (that we plan to make widely available later this year):

  • Dynamic Creative at Scale: Serve real-time, tailored audio ads to Pandora listeners through a single tag. In addition to gender, age and zip, these ads also take into account variables like location, time of day and weather–letting advertisers create up to thousands of versions of an ad easily and efficiently. Combined with Pandora’s registration data, this puts the true power of personalisation to work for your brand message.
  • Sequential Messaging: Tell a complete brand story with sequentially targeted audio ads. We’ve already seen how campaigns that prioritise storytelling over asking the consumer to make a purchase achieve more effective results.1 Now, we take that to the next level through an unstoppable combination of audio storytelling and sophisticated targeting technology.

Dynamic Creative Expected to Lead to More Effective Brand Messaging

Can you imagine the possibilities of serving hyper-personalised, real-time audio ads to an audience who is already engaged and immersed in a personalised music listening experience? The end result is a brand message that actually connects with the listeners. Instead of serving the same coffee shop ad across regions and demographics, Pandora advertisers can easily tailor their creative to achieve more relevance to the listener. For example, listeners in Oakland, CA might hear something like this:

We’re also excited to be enabling musical personalisation, where advertisers can leverage a variety of different music beds and sounds to match a listener’s current listening experience.

Key Performance Indicators Expected to Get a Boost

We’ve seen time and again that contextually relevant ads generate more resonance with their intended audience, leading to better performance in terms of engagement and recall. Through this partnership, we also expect to see key performance indicators get a boost, including the hard-to-move metrics of Brand Favorability and Purchase Intent.

“We share Pandora’s vision and value for personalisation within the unique and intimate audio environment,” said Steve Dunlop, founder and CEO of A Million Ads, “and I’m delighted to partner with Pandora to bring this to market at scale. Dynamic creative represents a significant step in innovation for digital audio advertising and we look forward to building on this partnership as we grow.”

Pandora advertisers can expect dynamic creative functionality to be widely available later this year. To learn more about our partnership with A Million Ads,

Sources:

1. The Science of Social Advertising, “A Research Study on Sequenced for Call to Action vs. Sustained Call to Action,” May 2014