A Million Ads dynamically personalises the creative in audio and video adverts to increase their effectiveness and recall, leading to more efficient campaigns.
We start with the idea: the message or script that you want to communicate. We breakdown this script and define the elements that can be personalised according to the individual that sees or hears the advert.
The next step is to source data. This can be user data (such as age, location or gender), environment data (such as time of day, weather) or campaign data (such as a deal or offer).
This is the A Million Ads magic: the creative and data are combined together to produce the rich media advert just for that user. This ad will be more effective with increased recall, compared to the non-personalised equivalent.
The dynamically created advert is then placed in to the user’s environment which, by the nature of it being Video or Audio, is far more robust than a Display environment. Problems that plague Display, such as viewability and fraud, are a thing of the past.
WHY A MILLION?
Multiplying all of the combinations and permutations that are possible with a personalised ad, there are easily over a million variations.
A cool Mill
1 x 106
We use whatever we know about the User, their Environment and the Campaign to influence the creative.
• User data can include Name, Gender, Age, Location, but also information specific to the campaign, such as whether they are a customer of the advertiser.
• Environment data can include the time of day, current weather conditions, or even be dependent on a news story or a sport score.
• Campaign data will be supplied by the client and could include specific offers or deals.
Multiplying all of these options together equals at least a million permutations. The important thing to remember is that the A Million Ads system creates all of the individual alternatives, so production cost is controlled.
Male, Female or Unknown
Days of the week
Mon, Tues, Weds, Thurs, Fri, Sat, Sun
Sun, Cloud, Rain, Snow, Fog, Hot, Cool, Freezing
Customer? Yes, No, Unknown