amads-twitter.png
 
 

Dynamic Creative and Personalisation for Digital Audio

 
 

Dynamic Creative

A Million Ads is the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. We make this possible by combining technology with innovation in the creative process to deliver relevant and personalised digital audio ads
on-the-fly.

Creative

We start with your idea and the message you want to communicate. We breakdown and define the elements that can be personalised and work with you to bring dynamic and engaging content to each and every one of your audience.

Data

We use data to make our ads smart and relevant. This data could relate to the user (e.g. location, age or gender), their environment (e.g. time of day, weather) or even campaign data (such as deals or offers). 

Fusion

When you fuse creativity with technology, magic happens... This is how we create a unique and personalised advert, relevant to each listener where conscious and subconscious messaging can be used to catch attention and subtly build awareness.

Yellow.png

A short story about you, me and sound...

Benefits

Creativity at Scale

We remove the incremental costs previously associated with personalisation. A Million Ads to a million people...

Efficiency

Our platform simplifies production and drives return on investment with campaigns, effortlessly delivering dynamic creative on-the-fly.

personalised-user.png

Effective and Relevant

The ads we create are more unique, personal and relevant to digital audio users, making advertising a more meaningful experience for everyone.

Clients and Partners

GIF Background.png

A Million Possibilities

We combine all the data points known about the user, their environment and the campaign to influence the creative they hear. The more we know, the more personalised versions created, making for a more personal experience. Our platform creates all of the personalised versions automatically, controlling production costs.

A Million Ads GIF

Studio: Data-Driven Creative Designer

The Studio is a tool for audio producers and creatives to bring data right into the heart of their creative process. It links specific data points to audio, allows visual fine tuning of the different versions, and publishes millions of ads in minutes. Studio then serves the finished product into existing ad-tech platforms.

Meet The Team

A Million Ads is the culmination of my experience working with the BBC, Vodafone, Global Radio, Xfm, Heat Radio and Key 103. I’m passionate about Audio and believe that the values and sensibilities of one-to-one communication, when applied to digital advertising, will improve its effectiveness and impact with users.

A Million Ads is the culmination of my experience working with the BBC, Vodafone, Global Radio, Xfm, Heat Radio and Key 103. I’m passionate about Audio and believe that the values and sensibilities of one-to-one communication, when applied to digital advertising, will improve its effectiveness and impact with users.

Steve Dunlop
Founder & CEO

I’m fascinated by sound, particularly understanding how and why it affects us the way it does. Testing creative boundaries and developing the understanding of how we apply dynamic personalised sound within ads to make them more...well...human!

I’m fascinated by sound, particularly understanding how and why it affects us the way it does. Testing creative boundaries and developing the understanding of how we apply dynamic personalised sound within ads to make them more...well...human!

Sam Crowther
Head of Creative

I am passionate about delivering fantastic products that our customers love. I am fortunate over the past 20 years to have worked globally with many organisations, largely in the digital media sector. Outside of dreaming about the next product feature you will find me building guitar amps or spending time with my family.

I am passionate about delivering fantastic products that our customers love. I am fortunate over the past 20 years to have worked globally with many organisations, largely in the digital media sector. Outside of dreaming about the next product feature you will find me building guitar amps or spending time with my family.

Mo Taylor
Head of Engineering

What draws me to A Million Ads is the company’s ethos - we're all about pioneering change in the digital marketplace. I love striving for the next cool, innovative and challenging thing in digital media advertising, because what’s the point of being in this type of industry at all if we can cannot reach for the stars? When I am not being the female voice of reason in the office, I love hanging out with my cool little side kick and daughter Alexandra.

What draws me to A Million Ads is the company’s ethos - we're all about pioneering change in the digital marketplace. I love striving for the next cool, innovative and challenging thing in digital media advertising, because what’s the point of being in this type of industry at all if we can cannot reach for the stars? When I am not being the female voice of reason in the office, I love hanging out with my cool little side kick and daughter Alexandra.

Silke Zetzsche Head of Commercial Partnerships

A best-tool-for-the-job kind of software developer in love with all things technical. After spending most of my career in the digital media sector, I am pleased to be working on a such cool idea at such an early stage. Talk to me about coding, football tactics or Prince's falsetto.  

A best-tool-for-the-job kind of software developer in love with all things technical. After spending most of my career in the digital media sector, I am pleased to be working on a such cool idea at such an early stage. Talk to me about coding, football tactics or Prince's falsetto.
 

Dean Miller
Developer

I'm interested in the development of digital marketing, the ways in which tech can enhance our lives, and how data can make ads more impactful and effective. Aside from A Million Ads I am likely to be found exploring a gallery, with my nose in a book, or spending time with friends and family.

I'm interested in the development of digital marketing, the ways in which tech can enhance our lives, and how data can make ads more impactful and effective. Aside from A Million Ads I am likely to be found exploring a gallery, with my nose in a book, or spending time with friends and family.

Jake Jones
Account Manager

Over the past 15 years I have set up and run 6 businesses across 5 sectors based in Spain and the UK. The Sandpit (A Million Ads growth partner) is the fusion of all my learnings over the years and I’m really excited to help build and be a part of the A Million Ads journey.

Over the past 15 years I have set up and run 6 businesses across 5 sectors based in Spain and the UK. The Sandpit (A Million Ads growth partner) is the fusion of all my learnings over the years and I’m really excited to help build and be a part of the A Million Ads journey.

Simon Campbell
Strategic Advisor

We're always looking for bright ideas and talented individuals. Find our latest opportunities here. We invite prospective applications - use our contact form to provide us with a link to your CV and provide us a brief summary of  who you are and what you are interested in.

We're always looking for bright ideas and talented individuals. Find our latest opportunities here. We invite prospective applications - use our contact form to provide us with a link to your CV and provide us a brief summary of  who you are and what you are interested in.

Orange Background.png

Get In Touch

Want to know more or request a demo? Get in touch using the form below. We'd love to hear from you.

Name
Name