Case Study Ladbrokes

Campaign Objectives

Increase Sales
With the aim to drive increase in engagement and bets across Australia, Ladbrokes could serve real-time odds for local events closest to the listener to drive relevancy and excitement.

Listen to the dynamic ad variants here:

Version 1

Phar Lap at 4.20

Kingston Town at 4.80

3 hours to go

Version 2

Winx at 2.50

Sunline at 3.4

Tonight at 8 o’clock

Data Points

API

Day of Week

Location

Results

57%

Increase in Bets (YoY)

49%

Increase in Active Clients (YoY)

36%

Increase in Turnover (YoY)

As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO

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