AMA today announced the appointment of Faye Leneghan as Creative Strategy Lead to drive the company’s UK creative and strategic output.
In her new role, Leneghan will be the creative and strategic counterpart to the commercial team.
As the team’s strategist she’ll identify trends, insights and opportunities, working with both commercial and creative teams to pitch the best creative solutions to AMA’s clients.She will also work alongside the sales team to identify opportunities to grow AMA’s strategic partner accounts.
Faye Leneghan
Leneghan joins from Vox Media where she worked as a Strategist in the Integrated Marketing team, taking ownership of the revenue-driving strategy for UK and Global RFPs.
Prior to that, she was Marketing Executive at Global Media and Entertainment where she launched and promoted new brand-extensions, white label partnerships and products across various forms of media.
Faye Leneghan, Creative Strategy Lead at AMA, said: “I am excited to join AMA and work on large-scale, impactful campaigns for recognisable global brands across multiple categories.
“I look forward to continuing the team’s success, using a powerful blend of creative and technology to help even more brands speak directly to their target audience, amplifying their messaging and creating maximum impact.”
Richard Williams, Commercial Director at AMA said: “We are delighted to welcome Faye to the team, whose many years of experience will be a valuable asset.
“As the capabilities of digital audio continues to grow, we’re excited to continue harnessing the power of AMA’s creative and commercial teams to produce best in market solutions to agencies and clients.”
