Increase brand lift for Prime Day and subscriptions to Amazon Prime

Campaign Objectives

Increase Brand Lift for Amazon Prime Day and Subscription to Amazon Prime
In the lead up to Prime Day, listeners received a pre-determined sequence of information including flash sales, a countdown and different prime benefits depending on the audience segment. The creative also distinguished between prime and non-members optimizing the call to action for each.

Listen to the dynamic ad variants here

Data Points

1p Audience
Time and Date


8.5 ppt
Increase in Brand Favorability
8.2 ppt
Incremental increase in Valuable Memberships
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