Serving ads based on real destination search data

Campaign Objectives

Increase Sales
British Airways worked with AMA to increase awareness of their January sale utilizing first party data. An API integration connected to the search data from their website with A Million Ads’ Studio platform enabled each ad to call out the most searched for holiday destination in each listener’s city.

Listen to the dynamic ad variants here

Data Points

API Integration
Date & time


Increase in Purchase Intent
Increase in Brand Consideration
We've just launched Studio.AI: AI-Powered features for dynamic creative audio advertising
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