Increasing relevancy for British Gas

Campaign Objectives

Increase Sales
Dynamically serve different messages depending on the weather, temperature and time of day to highlight benefits of British Gas Boiler Cover during the winter to drive sales.

Listen to the dynamic ad variants here

Data Points

Weather
Date & Time
Device Type
Location

Results

2.4x
Increase in Online Sales
Audio has never looked so good! A Million Ads is now AMA
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Award Winning Creative and Technology