Spotlight season-specific and everyday spending moments

Campaign Objectives

Increase App Downloads and Signup
Chase spotlighted the season-specific and everyday spending moments that resonated with listeners, from morning coffees, to weekends away and festival ticket purchases. They drove lower-funnel action from listeners, by serving bespoke CTAs that directed them to download the app or visit the website, depending on their device.

Listen to the dynamic ad variants here

Data Points

Date & Time
Device Type


Increase in listeners that would “recommend Chase to others”
Increase in listeners that plan to open a Chase account
Increase in listeners that will download the Chase app
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