Increased brand lift by timely messaging of hero product

Campaign Objectives

Brand Lift and Association
Coca-Cola’s strong brand was amplified during the build up to Christmas by using location, date and time of day to connect with consumers and remind them how important Coca-Cola is around Christmas.

Listen to the dynamic ad variants here

Data Points

Date
Location
Time of Day
Audio has never looked so good! A Million Ads is now AMA
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