15k+ Incremental Store Visits

Campaign Objectives

Increase Store Visits
CVS ensured every audience segment received the products and offers most relevant to each group. This included vaccine/booster information for parents including appointment availability for thousands of local stores.

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Data Points

Date
Location
Product
Moment
Device

Results

6.45%
Incremental Increase in Store Visits, Equivalent to 15k Visitors
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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