Real business solutions in a contextually relevant way

Campaign Objectives

Increase Brand Awareness
Dell provided real business solutions in a contextually relevant way using weather and date to tap into ‘need moments’ to increase brand awareness, across multimarkets. The ad featured changing promotions in different markets.

Listen to the dynamic ad variants here

Data Points

Multimarket
Weather
Daypart
Date
Rotation
Audio has never looked so good! A Million Ads is now AMA
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