Real business solutions in a contextually relevant way

Campaign Objectives

Increase Brand Awareness
Dell provided real business solutions in a contextually relevant way using weather and date to tap into ‘need moments’ to increase brand awareness, across multimarkets. The ad featured changing promotions in different markets.

Listen to the dynamic ad variants here

Data Points

Multimarket
Weather
Daypart
Date
Rotation
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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