Increased purchase for EA Madden by associating local NFL teams

Campaign Objectives

Increase Purchase
Dynamic creative allowed EA to highlight ‘Fieldsense’ and the various ways it impacts gameplay, while also adjusting messaging based on location (referencing local NFL team) and date to include game schedule for local teams.

Listen to the dynamic ad variants here

Data Points

Studio.AI Now Supports 100,000 Locations for Hyper-Personalized Audio Ads
This is default text for notification bar