Educate consumers and increase subscriptions

Campaign Objectives

Educate Consumers and Increase Subscriptions
As the leader in online video, YouTube had to communicate that their new streaming service was in fact a live cable TV replacement. Whatever the listener’s interest area: sports, comedy, drama etc., dynamic creative allowed YouTube to declare that this exact programming was available on YouTubeTV removing any possibility of doubt.

Listen to the dynamic ad variants here

Data Points

Audience
Day Part

Results

+33%
Increase in Ad Recall
+6%
Increase in Custom Product Understanding
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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