Serve unique product offerings to key audiences

Campaign Objectives

Increase Sales
J&J utilised audience data and contextual data signals to serve unique product offerings to key audience targets, for example, Benadryl was served to audiences who were in ‘high pollen count’ locations to drive sales.

Listen to the dynamic ad variants here

Data Points

Daypart
Time of Day
Audience
Rotation
Pollen Count

Results

17%
Uplift in Sales
+0.5
Percentage point increase in Market Share
Audio has never looked so good! A Million Ads is now AMA
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