Drive to store and increase store visits

Campaign Objectives

Drive to Store and Increase Store Visits
Each listener across the country was directed to the nearest Luxottica store down to a zip code level. Information regarding sales events and promotions were automatically activated and sunset within the same flight.

Listen to the dynamic ad variants here

Data Points

Location
Time
Date

Results

30%
Increase on the CubeIQ Footfall Benchmark
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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