Increased sales and brand awareness by driving contextual relevance

Campaign Objectives

Increase Sales and Brand Awareness
The campaign allowed Mailchimp to deliver a humorous, head-scratcher question in a dynamically creative contextually relevant way and offers a suggestion based on the weather – much like how Mailchimp uses data to help clients improve their emails.

Listen to the dynamic ad variants here

Data Points

Time of Day
Audio has never looked so good! A Million Ads is now AMA
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