Increased sales and brand awareness by driving contextual relevance

Campaign Objectives

Increase Sales and Brand Awareness
The campaign allowed Mailchimp to deliver a humorous, head-scratcher question in a dynamically creative contextually relevant way and offers a suggestion based on the weather – much like how Mailchimp uses data to help clients improve their emails.

Listen to the dynamic ad variants here

Data Points

Time of Day
Studio.AI Now Supports 100,000 Locations for Hyper-Personalized Audio Ads
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