7% Increase in Purchase Intent vs. Static

Campaign Objectives

Increase App Download and Purchase on App
The convenience of the McDelivery service was captured with each relevance opportunity for fast-delivered food; from late night munchies to a quick workday lunch. Existing app users were served rewards information while target customers were encouraged to download the app.

Listen to the dynamic ad variants here

Data Points

Daypart
Rotation
Weather

Results

80%
Increase in Brand Favorability
7%+
Increase in Purchase Intent
24%
Increase in Brand Consideration
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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