Increased app downloads by messaging at key moments

Campaign Objectives

Increase Awareness and Download of App
With energy prices rising, Samsung wanted to increase awareness of the new App SmartThings Energy to assist people to be more efficient with energy usage at key moments (a cold winter day, for example).

Listen to the dynamic ad variants here

Data Points

Date & Time
Device Type
Audio has never looked so good! A Million Ads is now AMA
This is default text for notification bar