Increased app downloads by messaging at key moments

Campaign Objectives

Increase Awareness and Download of App
With energy prices rising, Samsung wanted to increase awareness of the new App SmartThings Energy to assist people to be more efficient with energy usage at key moments (a cold winter day, for example).

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Data Points

Date & Time
Device Type
Studio.AI Now Supports 100,000 Locations for Hyper-Personalized Audio Ads
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