Local store call-out increased store visits

Campaign Objectives

Drive to Store
Tesco was able to meet the customer in their moment of need by using context, such as weather, time of day and day of week to serve the most relevant product for the listener – personalizing the message to drive customers to their local store.

Listen to the dynamic ad variants here

Data Points

Weather
Day of Week
Time of Day
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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