Drove awareness by using data to educate consumers

Campaign Objectives

Increase Brand Awareness
Dynamic creative enabled Tracfone to be more contextually relevant by changing the message depending on what time of day someone was listening and also the ad rotated thorugh the various Straight Talk Wireless plans to ensure that listeners heard all options available to increase likelihood to switch with their tax refund.

Listen to the dynamic ad variants here

Data Points

Daypart
Day of Week
Rotation
We've launched Studio.AI: AI-Powered features for dynamic creative audio advertising
This is default text for notification bar