Increased store visits by aligning products to key audiences

Campaign Objectives

Increase Purchase and Drive to Store
Ulta Beauty incorporated audience data to personalise the ad-experience for listeners and promote relevant products and gift ideas leading up to the holiday promotions and offers.

Listen to the dynamic ad variants here

Data Points

Location
Date
Audience
Rotation
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
This is default text for notification bar