Increased brand awareness by motivating listeners to work harder

Campaign Objectives

Brand Awareness
Under Armour connected with consumers by serving contextually relevant motivations to work harder at different moments throughout the day and always have a fresh motivational message each time a listener heard the ad.

Listen to the dynamic ad variants here

Data Points

Daypart
Weather
Rotation
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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