Localise creative on a national scale

Campaign Objectives

Localise Creative
Historically, Dunkin’ would buy spots on local radio and run bespoke creative for each area. With dynamic creative, Dunkin’ were able to buy on a national level and change the script depending on the listener’s location at that moment, driving listeners to their local Dunkin’ store.

Listen to the dynamic ad variants here

Data Points

Date & Time
Studio.AI Now Supports 100,000 Locations for Hyper-Personalized Audio Ads
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