Oct 11, 2023

Prime Day 2.0 2023: Adtechs on how brands should approach it

It’s Prime Day 2.0 2023 and brands are gearing up to battle for consumers’ attention like never before.

As Amazon’s second major sale day ahead of the Christmas rush, Black friday, Cyber Monday et al, kicks off, Mediashotz asked adtechs how they might make the most of the event in times when budgets are already stretched…

Prime Day gives brands an opportunity to boost their sales and visibility, but success depends on careful planning and strategic media strategies.

We know that competition is fierce, and with the effects of the economy continuing to impact consumer spending, consumers will likely approach this season with caution.Brands should therefore be focused on combating hyper-fatigue by helping consumers cut through the noise, making it easy for them to find what they are looking for.

The answer lies in dynamic audio ads. By delivering customised, data-driven, dynamic ads, brands can help consumers avoid overconsumption by serving the appropriate product or offer to the right person at the right time, thus engaging listeners and building relevance.

What’s more, through sequential messaging, offers and products can be rotated so listeners are less likely to hear the same ad over and over, which reduces fatigue. By taking full advantage of dynamic audio, brands could even create one ad where dynamic lines can be switched in throughout the quarter to align with seasonal moments, from Prime Day 2.0 to Black Friday and beyond. Furthermore, contextual data such as device type or location can be used to drive listeners to the relevant site or store to complete their purchase.

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