Jan 22, 2024

AI's Impact on Personalised Advertising and the Future of Audio Branding

In Episode 35 of Creatives with AI, Steve Dunlop, CEO and Founder of AMA, takes us through the transformative era of digital ad inventory sales and the birth of DAX, right up to his lightbulb moment that sparked the innovation of personalised digital advertising.

In a world where AI is rapidly becoming the new creative partner, we tackle how these advances are shaping the future of branding and advertising.

We also take a moment to highlight the voiceover industry’s resilience in the age of synthesised voices, weighing the pros and cons of this evolving technology.

Lastly, we reflect on the nuanced human interactions with voice-activated AI devices, considering the gendering of AI and the media’s influence on our expectations of these technologies

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