A Million Ads announces two new DSP partnerships


A Million Ads announces two new DSP partnerships that accesses more programmatic inventory across the globe.

We’re excited to announce two new partnerships:  The first is with leading full-stack audio tech provider, Triton Digital, and the second with DSP, Adform. These partnerships cement our next stage of growth, enabling our clients across the globe to benefit from access to more DSPs and to purchase digital audio inventory. 

The new integration with Triton Digital, a leader in the digital audio and podcasting marketplace, offers A Million Ads’ clients access to a2x®, enabling inventory to be purchased programmatically to run in music streaming platforms such as Deezer. Furthermore, Triton’s supply-side platform, Yield-OP, will enable clients to connect to more DSPs than any other SSP. This full stack audio technology enables advertisers, broadcasters and publishers to work seamlessly. 

But that’s not all: we have also partnered with Adform, a full service DSP, who are now introducing dynamic audio offerings to their clients. The formation of these partnerships means all of our clients can now benefit from an increased choice of buying platforms to access audio inventory, making personalized audio more accessible for all. 

Our Founder & CEO, Steve Dunlop, commented “After rigorous testing our clients can now benefit from greater efficiencies and new integrations: Triton are an obvious partner given their global reach and many partnerships within the audio ecosystem. Meanwhile, Adform, is a very exciting opportunity for us and the partnership is already generating interest from an entirely new audience.” 

Want to find out more about what these new partnerships mean for you? Get in touch today! 

Who is Triton Digital? 

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  Find out more at tritondigital.com 

Who is Adform? 

Adform is one of the leading adtech companies in the world, providing innovative software solutions for buyers and sellers to automate digital advertising, operating in over 28 countries across the globe. Find out more at adform.com