The secret to brilliant dynamic audio isn’t to use every piece of data possible. In fact, it’s the opposite.
While our technology can respond to countless signals, the most effective and creative campaigns are built around a few carefully chosen data triggers – usually no more than three.
Why? Because focusing on the data that truly matters keeps your creative idea sharp and ensures that every version of your ad delivers a clear, powerful message. It’s about quality, not quantity.
Let’s look at some of the most effective triggers you can use in the above video.
Video: Understanding Dynamic Data Triggers
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