Now that your script is in place, this is where we configure the dynamic triggers. In the Rules section, you’ll set your different audio lines to real-world triggers.
The Studio Platform Does the Smart Work for You #
Here’s where the Studio platform makes your life easier.
Based on your script, it will try to automatically identify the triggers you’re using and suggest the right rules. For example, it will see your “rainy day” line and automatically connect it to the weather trigger. It’s a huge time-saver that gets you most of the way there in an instant.
Putting You in Control #
We always recommend giving the automatically assigned rules a quick review, just to ensure everything is right. This gives you the final say and allows you to refine the details. You have a powerful set of triggers to choose from:
- Time & Day: Set rules for the time of day or day of the week, aligning your message with the listener’s routine.
- Weather: Connect your ad to live weather conditions – from sunshine and rain to specific temperatures or even pollen counts.
- Location: Set up rules to deliver specific lines to listeners in different geographical areas.
- Countdown: Build excitement by creating a live countdown to a sale or special event.
- Bespoke Triggers (API): For more advanced campaigns, we can even set up custom triggers to meet your specific needs.
From here, you can fine-tune everything. For example, you can decide that the ‘hot weather’ trigger should only activate when the temperature is above 25 degrees. It’s a simple way to ensure your campaign behaves exactly as you imagined.
