This section combines traditional techniques with dynamic-specific considerations for efficient recording.
The Master Copy: Your Foundation #
Record the master version first – the longest version containing all static elements. This sets the timing and creates the sonic blueprint for all variations.
Client approval here is crucial. Maintain strict control over the recording environment for consistency across all variations.
The Master Copy’s Role:
- Content Coverage: Captures all lines, establishes flow.
- Client Collaboration: Provides a reference for feedback, sets tone and pacing.
- Performance Blueprint: Creates a template for the voice talent.
Recording Dynamic Elements
After approving the master, record individual variations.
Key Considerations:
- Natural Speech: Record complete sentences with natural pauses.
- Specifics: Weather lines need defaults, locations need pronunciation checks, dates need fallbacks.
- Long Lists: Break recordings into blocks of 10-20, maintain energy, regularly check against the master.
Technical Deliverables
Studios must provide:
- Master Reference: A complete mix of the longest version (with SFX and music).
- Individual Audio: Separated, precisely edited, clearly labelled clips.
- Production Elements: SFX cut to length, music beds trimmed, all labelled.
- Specs: WAV format preferred, consistent levels, clean recordings.
Recording Session Quality Control
After approving the master, record individual variations.
Key Considerations:
- Natural Speech: Record complete sentences with natural pauses.
- Specifics: Weather lines need defaults, locations need pronunciation checks, dates need fallbacks.
- Long Lists: Break recordings into blocks of 10-20, maintain energy, regularly check against the master.
Technical Deliverables
Studios must provide:
- Master Reference: A complete mix of the longest version (with SFX and music).
- Individual Audio: Separated, precisely edited, clearly labelled clips.
- Production Elements: SFX cut to length, music beds trimmed, all labelled.
- Specs: WAV format preferred, consistent levels, clean recordings.
Recording Session Quality Control
Maintain quality through attention to technical and performance elements. The voice artist and director must maintain consistent energy and intention.
Review the master at the start of each session. Record in blocks, regularly checking against the master. Take breaks to prevent fatigue.
Monitor microphone position, room tone, and levels. Keep detailed setup notes.
Post-Production Quality Assurance
Each element must be perfect on its own and work in any combination.
Listen to each clip, checking for technical issues. Verify levels and processing. Ensure clean starts and ends.
Test combinations, paying attention to transitions, music, and SFX. Check timing and clarity.
Common Challenges and Solutions
- Inconsistent room tone: Keep a library of room tone recordings.
- Varying microphone distances: Use careful technique, document setup.
- Timing issues: Keep variations similar in length during scripting.
- Regional pronunciations: Develop pronunciation guides, verify with clients.
Final Quality Assurance
Verify all variations are present and correctly named. Test combinations, check levels, ensure the message’s impact is strong.
Remember, each listener hears only one version, so it must be as polished as a traditional ad. High standards ensure every listener receives an engaging, relevant message.
