Crafting a script for dynamic audio is about building a smart, flexible system around a great creative idea. Here are the core best practices, drawn directly from our methodology, to ensure your script is set up for success.
1. Establish the Core Narrative First #
Before scripting a single variation, define your constant elements. What is the core message and brand voice that must remain consistent across every ad? This forms the foundation of your Modular Template and ensures narrative cohesion, no matter which dynamic version a listener hears.
2. Make Every Version Feel Intentional #
Each variation isn’t just a different word; it’s a chance to add more meaning. Whether you’re swapping a location or reacting to the weather, make sure every line feels like it was written for that specific moment. The goal is seamless, not “slotted-in.”
3. Always Read It Aloud #
A great dynamic ad should never feel “stitched together.” The transitions between your static and dynamic audio lines must be undetectable. Write in full, natural sentences where possible and always read different script combinations aloud. This ensures a consistent tone, pace, and energy, making every version sound like it was custom-written.
4. Always Plan a Default #
For every dynamic section, you need a fallback or “default” variation. This is the essential line that plays if data is unavailable for any reason. This safety net guarantees that every listener receives a complete, coherent, and polished message. Ensure your default is just as strong and on-brand as your other variations.
