Here are a few ways to think about using these triggers to build a stronger connection with your listener.
Tap into the rhythm of their day (Time) #
Acknowledge the rush of the morning commute or the relief of heading home on a Friday. Your ad’s tone can shift from productive and focused during the week to relaxed and leisurely at the weekend. It’s about matching their mindset.
Show some local love (Location) #
Go beyond simply naming their city. Reference a specific shortcut only a local would know, or direct them to their nearest shop with directions that make sense on the ground. This shows you don’t just know where they are, but you understand what it’s like to be there.
Match the mood outside (Weather) #
Weather is a powerful mood-setter. When the sun is shining, your ad can feel just as bright and optimistic. When it’s pouring with rain, you can offer the perfect excuse for a cosy night in. By connecting your product to a genuine need created by the weather, your message becomes indispensable.
Tell a story, one listen at a time (Sequencing) #
Guide your listener on a journey. The first time they hear your ad, it might be about building intrigue. The next, it could reveal the solution. This turns your campaign into a developing narrative, making each listen more rewarding.
Create real-time urgency (use with care!) #
For special events or promotions, we can pull in live data. Think countdowns to a sale ending, or live ticket availability for a gig. It’s a high-impact tool that, when used for the right campaign, can be incredibly powerful.
A Final Thought: Technology Serves the Idea #
Remember, these tools are here to make a great creative idea even better. The goal is never to show off the technology, but to use it so subtly and effectively that the listener simply feels understood.
A thoughtful, human touch is what turns a dynamic ad from clever into truly compelling.
