Time-Based Personalisation Time-based data points enable your advertisement to adapt based on when it’s being heard. This includes time of day, day of the week, and specific dates. For instance, you might reference the morning commute during weekday mornings, discuss Sunday lunch plans on weekends, or mention Friday evening activities. This contextual awareness helps create a stronger connection with listeners by acknowledging their likely current situation.
Location Intelligence Geographic data allows your advertisement to reference specific cities or regions, creating a sense of locality and relevance. This can be particularly effective when directing listeners to nearby stores or dealerships, or when referencing well-known local landmarks or routes that resonate with the audience.
Weather Integration Weather data provides a powerful way to contextualise your message. Your advertisement can dynamically respond to current conditions—be it rain, sunshine, temperature, or even pollen counts. This capability extends beyond simple weather references; you can adjust product recommendations based on conditions or modify the advertisement’s overall tone to match the weather’s mood.
Device-Specific Messaging Understanding the device type your audience is using (smartphones, laptops, smart speakers) enables more precise call-to-action messaging. For example, you can direct iPhone users specifically to the App Store or provide web-based instructions for laptop listeners.
Content Sequencing Two powerful tools for managing message delivery are Rotation and Sequence:
- Rotation enables even distribution of different messages, such as varying product features or offers
- Sequence tracking allows for progressive storytelling, where each subsequent play of the advertisement advances the narrative
Platform-Specific Capabilities Depending on your publishing platform, additional data points may be available:
- Audience targeting data for demographic-specific messaging
- Music genre or podcast category information for context-aware content
- Regional voice talent selection based on geographical targeting
Cross-Element Dynamic Implementation
It’s important to note that dynamic elements aren’t limited to voice-over content. You can apply data-driven changes to all production elements, including:
- Regional voice talent deployment based on listener location
- Music selection based on time of day or weather
- Sound effects that match current conditions
