Recording dynamic advertisements requires a thoughtful approach that combines traditional recording techniques with specific considerations for dynamic content. While you’ll be creating multiple variations of your advertisement, the process has been streamlined to remain efficient and straightforward.
The Master Copy: Foundation of Your Dynamic Ad
The cornerstone of any dynamic recording session is the Master Copy—the longest possible version of your advertisement. This serves several crucial purposes:
- Complete Content Coverage
- Captures both static (black) and dynamic (blue) lines
- Establishes the natural flow between all elements
- Demonstrates how different components will work together
- Client Collaboration
- Provides a concrete reference for client feedback
- Allows stakeholders to hear the full context of the advertisement
- Sets the tone and pacing that will guide all variations
- Performance Blueprint
- Creates a template for voice talent to match in subsequent recordings
- Establishes the emotional tone and energy level
- Demonstrates the proper pacing for timing constraints
