You might be wondering: how do you record an advertisement with potentially hundreds of different lines and ensure every single version sounds perfect?
Our process is straightforward and designed for exactly this. It’s built around one key step: creating a flawless Master Version at the very start of the session.
What is the Master Version? #
The Master Version is simply the longest possible version of your script, recorded in one complete take. We record this first because it becomes the creative and technical benchmark for the entire project.
Here’s why this is so important:
1. It Sets the Creative Direction #
- This is where we bring the entire ad to life for the first time. By recording the longest script, we can:
- Hear how the parts of the ad that always stay the same flow seamlessly into the parts that change.
- Perfect the overall pace, tone, and feel of the ad.
- Provide one complete, definitive version for the client and creative team to approve before we proceed. We don’t move forward until everyone agrees this version is perfect.
2. It Guarantees a Consistent Performance #
Once the Master Version is approved, it becomes the definitive guide for our voice artist. For every shorter, variable line we record afterwards, the voiceover artist listens back to the take from the Master Version to perfectly match its tone, pitch, and energy.
This simple technique is the secret to ensuring absolute consistency. It means that no matter which combination of lines a listener hears in the final ad, it will sound like a single, seamless, and perfectly polished piece of audio.
