Each element must be perfect on its own and work in any combination.
Listen to each clip, checking for technical issues. Verify levels and processing. Ensure clean starts and ends.
Test combinations, paying attention to transitions, music, and SFX. Check timing and clarity.
Common Challenges and Solutions
- Inconsistent room tone: Keep a library of room tone recordings.
- Varying microphone distances: Use careful technique, document setup.
- Timing issues: Keep variations similar in length during scripting.
- Regional pronunciations: Develop pronunciation guides, verify with clients.
Final Quality Assurance
Before delivery, conduct thorough quality checks of all assets. Verify that all required variations are present and correctly named. Test multiple combinations of elements to ensure they work together seamlessly. Check that levels remain consistent across all possible combinations and that the overall impact of the message remains strong regardless of which version plays.
Remember that while dynamic audio technology enables thousands of personalised combinations, each individual listener only hears one version. That version needs to sound as polished and professional as any traditional radio advertisement. By maintaining high quality standards throughout the production process, you ensure that every listener receives an engaging, relevant message that serves your campaign’s objectives.
