Understanding Data Points
Video: Understanding Dynamic Data Points
Last Updated: March 18, 2025Dynamic advertising allows us to create personalised, context-aware audio content that resonates with listeners in the moment. The foundation of this approach lies in understanding and effectively utilising various data points. While there’s no strict limit on the number of data points you can incorporate, we typically recommend focusing on three key elements that best...
The Power of Dynamic Creative
Last Updated: March 18, 2025Dynamic technology empowers brands to adapt their message naturally to different contexts. A retailer can direct listeners to their nearest store and adjust the ad’s tone for different times of day. A car dealership can reference local roads and adjust messaging for commute times versus weekends. A restaurant can make timely menu suggestions based on...
Available Data Points and Their Applications
Last Updated: March 18, 2025Time-Based Personalisation Time-based data points enable your advertisement to adapt based on when it’s being heard. This includes time of day, day of the week, and specific dates. For instance, you might reference the morning commute during weekday mornings, discuss Sunday lunch plans on weekends, or mention Friday evening activities. This contextual awareness helps create...
Further Examples of Data Point Applications
Last Updated: March 18, 2025Time: Align with daily routines. Morning ads could acknowledge the workday start, while evening ads could focus on commuters. Weekend ads can adopt a more relaxed tone. Location: Mention nearby landmarks, local events, or direct listeners to the nearest store. Understand local culture for a more personal connection. Weather: Promote relevant products based on conditions...
