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Introduction to Dynamic Audio

2
  • Video: Introduction to Dynamic Audio Advertising
  • The Evolution of Audio Advertising

Understanding Data Triggers

4
  • Video: Understanding Dynamic Data Triggers
  • What Makes Dynamic Creative So Powerful?
  • Your Creative Toolkit: Data Triggers and Use Cases
  • Bringing the Data to Life: Creative Examples

The Creative Development

3
  • Video: From Idea to Reality: Developing Your Dynamic Concept
  • Video: Getting Your Script Production-Ready – A Quick Guide
  • Video: Best Practices for Writing Dynamic Scripts

Recording Dynamic Audio

3
  • Video: The Recording Session Process
  • Recording the Variations
  • Post-Production Quality Assurance

Building in the Studio Platform

6
  • Video: Bringing Your Campaign to Life in the AMA Studio Platform
  • Stage 1: Script Integration – Laying the Foundation
  • Stage 2: Assigning the Data Triggers
  • Stage 3: Add the Sound
  • Stage 4: Arrangement & Quality Control – The Final Polish
  • Sharing for Approval & Going Live
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  • Building in the Studio Platform
  • Stage 1: Script Integration – Laying the Foundation

Stage 1: Script Integration – Laying the Foundation

< 1 min read

Let’s start by getting your script into the Studio platform.

It really is as simple as copy and paste. Just take your final, formatted script – with all its numbering and colour-coding – and paste it directly into the Scripting section.

The Studio is designed to do the heavy lifting for you. It will instantly read your formatting and automatically understand which parts of your script stay the same and which parts are dynamic.

Once it’s in, just give it a quick look to make sure everything has carried over correctly. A moment to double-check here is the key to making the next stages of the process even smoother.

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