With your script successfully integrated, it’s time to define the rules that govern your dynamic elements. This is where you determine precisely how and when your variations will be triggered.
Setting Up Triggers #
The platform offers a range of trigger options, allowing you to tailor the ad experience to various contexts:
- Time-Based Triggers: Schedule variations based on the time of day, day of the week, or specific dates.
- Weather-Responsive Triggers: Automatically adapt your message based on current weather conditions like sunshine, rain, temperature, or even pollen count.
- Location-Specific Triggers: Deliver variations tailored to the listener’s geographical location.
- Countdown Functionality: Create a sense of urgency by incorporating countdowns to special events or sales.
- API Triggers: For advanced campaigns, the platform supports custom triggers to meet unique requirements.
Automatic Rule Assignment – Streamlining the Process #
The AMA Studio platform is designed to simplify your workflow. It automatically recognises labelled triggers within your script, such as weather and time-based variations. While the system is highly accurate, it’s always good practice to manually verify that the rules have been assigned correctly. This extra step ensures your campaign behaves exactly as intended. You can then fine-tune the parameters of each rule to refine the conditions under which each variation is triggered.
